THE EVOLUTION OF CIVIL RIGHTS IN AMERICA: HOW TO RE-PURPOSE OUR HISTORIC THINK-TANKS
As I walked past iconic images of The Civil Rights Movement
of the 1950’s, 1960’s and 1970’s… past images of workers marches from the late
1890’s and early twentieth century I realized that that style of protest was
now thoroughly rooted in the past, that it was totally incapable of working in
the age of cyberspace… The summer of
2013 was alive with reminiscences of The Civil Rights Era being the 50th
anniversary of The March On Washington.
I sat in the audience of countless luminaries from that era feeling within
them an energy and passion that had not dissipated but continued to burn
scorching the dimmed conscience of the 21st Century…
Nobody sees the masses marching in protest in the city streets anymore and their senses
are dulled to the chime that once roused Americans to what were then
extraordinary events. 21st century Americans are moving
faster than the speed of light; they no longer have time or inclination to slow
down, to look and listen to the protest in the streets. We are a nation of telecommuters and
commuters, busy, driven, exhausted urbanites who only stop to take an ephemeal
break from the monotony of the workplace and to sleep. We are a nation who does not take time to
raise children or to manage their own health.
The place where 21st Century Americans come
together is in cyberspace. Cyberspace is
the landscape in which the great social movements of the 21st
Century will take place and unless the old Think-Tanks of the golden age of
Civil Rights prepare themselves for combat in this new landscape they will
become obsolete. In their place the engines
of popular culture spew out diversions designed to placate their weary minds in
the scarce moments of freedom.
The new Think-Tanks will exist on the internet. They will reach billions of people 24 hours a
day 7 days a week. The new Think-Tanks
will mobilize people, resources, time, energy, money, etc., on multiple
platforms from an instantaneous and simultaneous network in the cloud. If properly organized, the 21st
Century could make the battles of Civil Rights much easier to fight in a
conceptual, digital landscape that is wide open, waiting to be planted and
harvested.
The early failures of social and civil rights movements such
as “Occupy Wall Street” can be attributed to the fact that they relied too
heavily on civil rights tactics of the past failing to capture an internet
audience. Can you imagine what kind of
effect Occupy Wall Street could have had if had at its disposal the pop culture
platform of Facebook or Instagram? There
are many successful models that can be adapted as best practices for the
implementation of humanitarian causes such as Civil Rights Movement. If we ask
ourselves, “what great causes in the past were also popular culture phenomena?”
the list would startle us. The American
Revolutionary War and the Gulf War, prohibition and the WPA, the Jazz Era and the Era of Rock and
Roll are but a few. All of these things
had one thing in common; they were grass roots movements that exploded into popular
culture movements of national and global stature. In alignment with the global focus on sustainability,
a 21st century pop culture phenomenon in its own right, let us now
take time to repurpose our social Think-Tanks retrofitting them for a new
mission in cyberspace. If change and
adaptability are truly the life-blood of successful evolution then it is the
only way the entity which was once called The Civil Rights Movement can survive…
FIN
Written by Bigdaddy Blues
Administrator: FOR THE BROTHAS: A VIRTUAL, INTELLECTUAL AND
CULTURAL SALON on Facebook